| Industry | 信息传输、软件和信息技术服务业 | ||||||||||||||||||||||||
| Company Introduction | 2022年公司完成零售业务的剥离，公司主营业务由互联网营销业务和零售业务变更为互联网营销业务。为更准确地体现公司互联网营销主业，满足公司经营及未来发展的需要，公司于2022年9月完成了公司名称和经营范围的变更登记手续，公司名称由“新华都购物广场股份有限公司”变更为“新华都科技股份有限公司”。 公司作为一家以数据研究为基础的效果营销及产品运营公司，致力于通过一站式的数字营销整合解决方案及服务实现客户商业价值最大化，提升客户的互联网品牌影响力以及电子商务市场竞争力。 公司互联网营销业务包括互联网全渠道销售及电商运营服务。公司为合作的客户搭建互联网销售渠道，挖掘并分析行业及运营数据，进行互联网品牌及产品定位、线上全渠道营销策划，提供包括供应链管理等在内的全链条一站式的托管服务，并以营销效果为核心进行监测，以数据化工具为基础，整合分析运营过程获取的数据，持续优化迭代整体服务。 公司以数据研究为基础，依托自有数据研究系统，深度洞察行业数据，为合作客户提供基于互联网的整合营销、视觉营销、品效协同全域投放、私域会员管理及售前售后服务等，以效果为闭环，持续优化迭代整体服务能力。 基于酒类、水饮、日化、母婴等行业跨品类服务的优势和深度洞察能力，公司持续与品牌方合作研发定制产品，成功实现线上运营，以把握多元化消费发展趋势。同时探索和拓展对自有商号、自有品牌等的投入，以期逐步形成未来发展的第二增长曲线。 充分利用数字技术，深度洞察消费者需求，充分发挥营销一体化数据服务平台和人才势能，持续提升和客户的深度交互，助力合作品牌客户在产品研发、用户拓新上持续突破，公司与行业TOP品牌客户以及京东、天猫、抖音、唯品会、拼多多等知名电商平台建立了深度合作伙伴关系，具有较强的市场影响力。 经过十余年的发展，公司深入布局酒类、水饮、日化、母婴等不同行业赛道，积淀了跨行业的系统运营能力和资源，全链路、多样化的业务组合充分发挥了公司的竞争优势，形成了较强的抗风险、抗周期能力。其中，在优势酒类板块，公司已持续多年位居电商平台综合白酒品牌运营商头部阵列，酒类行业品牌客户包括泸州老窖、山西汾酒、青岛啤酒、五粮液、水井坊、郎酒、劲牌、红星、竹叶青、杏花村、张裕、古井贡、习酒、毛铺、人民小酒、五粮醇等；其他行业品牌客户包括云南白药、伊利、泰邦、高洁丝、舒洁、好奇等。 | ||||||||||||||||||||||||
| Main Business | 互联网营销业务。 | ||||||||||||||||||||||||
| Legal Representative | 倪国涛 | ||||||||||||||||||||||||
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| Company Secretary | 郭建生 | ||||||||||||||||||||||||
| Solicitors | 上海市锦天城律师事务所 | ||||||||||||||||||||||||
| Auditors | 天健会计师事务所（特殊普通合伙） | ||||||||||||||||||||||||
| Tel No | 0591-87987972 | ||||||||||||||||||||||||
| Fax No | 0591-87812085 | ||||||||||||||||||||||||
| Website | www.nhd-mart.com | ||||||||||||||||||||||||
| CIO@nhd.com.cn;counselor@nhd.com.cn;info@nhd.com.cn | |||||||||||||||||||||||||
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| Listing Date | 31/07/2008 | ||||||||||||||||||||||||
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| EPS(RMB)* | ¥ 0.280 | ||||||||||||||||||||||||
| DPS(RMB)* | -- | ||||||||||||||||||||||||
| NBV Per Share(RMB)* | ¥ 2.259 | ||||||||||||||||||||||||
| Market Capitalization(RMB) | 3.901B |
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| * | Unadjusted Data |
| Information provided by: etnet | ||
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