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Business Description
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NIQ Global Intelligence PLC is a world-wide consumer intelligence company positioned at the nexus of brands, retailers and consumers. It manages a comprehensive and integrated ecosystem: The NIQ Ecosystem, which combines proprietary data, technology, human intelligence, and a sophisticated software applications and analytics solutions. The company has three reporting segments: Americas; EMEA; and APAC. generate revenue from solutions in two product groupings: Intelligence and Activation. Intelligence solutions include sales of retail omnichannel measurement, consumer panel, eCommerce and other data. Activation solutions include sales of customized analytics research and predictive models to improve decisions around product innovation, pricing, marketing and supply chain. |