| Industry | 租赁和商务服务业 | ||||||||||||||||||||||||
| Company Introduction | 电声营销是国内领先的体验营销综合服务提供商，主营业务为互动展示、零售终端管理、品牌传播等营销活动的策划、执行、监测、反馈服务。从成立以来，公司一直致力于结合各种成熟的新型科技技术手段，将其跨界应用到体验营销领域，并配合强大的创意能力和全国执行网络覆盖能力，在各级市场和各种消费场景中，为消费者提供创新的品牌产品体验方式，帮助品牌商实现从营销到销售的闭环，提升品牌价值、拉动产品销量，并在一定程度上发挥了最终实现促进消费需求升级、推动销售渠道下沉的社会价值。 体验营销是指在预先设定的场景中，通过多种交互手段，充分刺激和调动消费者的感官、思考、情感、行为，提升消费者互动体验感，促进消费者与品牌之间双向传播的一种营销手段。体验感是消费者建立品牌认知最直接有效的方式之一，是达成销售的重要环节之一，体验营销也成为营销活动中不可或缺的一环。在当前我国消费升级的背景下，消费者的核心诉求已不再局限于产品本身，而是更关注品牌背后的文化与价值。品牌商营销活动也从传统的以产品为中心，逐渐转向以消费者为中心的全方位沟通，在此趋势下，注重消费者感受、传播品牌内容、帮助迅速建立消费者与品牌情感连接的体验营销价值愈发凸显。同时，随着互联网入口呈现集中化，线上流量获取成本不断提升，线下体验营销价值进一步得以显现。 公司自2010年成立以来，始终秉承成为客户长期战略合作伙伴的价值理念，打造了“线下场景、销售促进、数据积累”三位一体的运营模式，为一汽丰田、上汽通用、雀巢、华为等100余家国际知名品牌量身定制并提供了互动展示、零售终端管理、品牌传播等各种体验营销服务。 | ||||||||||||||||||||||||
| Main Business | 互动展示、零售终端管理、品牌传播等营销活动的策划、执行、监测、反馈服务。 | ||||||||||||||||||||||||
| Legal Representative | 梁定郊 | ||||||||||||||||||||||||
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| Company Secretary | 王云龙 | ||||||||||||||||||||||||
| Solicitors | 北京市君合律师事务所 | ||||||||||||||||||||||||
| Auditors | 广东正中珠江会计师事务所（特殊普通合伙） | ||||||||||||||||||||||||
| Tel No | 020-38205416 | ||||||||||||||||||||||||
| Fax No | 020-38205668 | ||||||||||||||||||||||||
| Website | www.brandmax.com.cn | ||||||||||||||||||||||||
| ir@brandmax.com.cn | |||||||||||||||||||||||||
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| Listing Date | 21/11/2019 | ||||||||||||||||||||||||
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| EPS(RMB)* | ¥ 0.080 | ||||||||||||||||||||||||
| DPS(RMB)* | ¥ 0.040 | ||||||||||||||||||||||||
| NBV Per Share(RMB)* | ¥ 3.598 | ||||||||||||||||||||||||
| Market Capitalization(RMB) | 1.961B |
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| * | Unadjusted Data |
| Information provided by: etnet | ||
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