| Industry | 制造业 | ||||||||||||||||||||||||
| Company Introduction | 公司是国内较早从事设计研发、生产、销售小家电产品的企业之一，公司始终专注主业发展，综合竞争能力日益提高，现已成为中国小家电行业的出口龙头企业。 公司出口业务主要以OEM/ODM模式展开，从国际小家电产业链分工来看，海外品牌方主要负责品牌渠道的销售服务，而产品实现过程如研发、设计、制造等环节，主要由国内的相关企业去完成。公司作为行业龙头企业，多年的OEM/ODM经验积累形成了较强的规模优势，培养了产品策划、工业设计、技术创新、快速量产等服务能力，形成了较强的产品综合竞争优势。 公司的主要产品为电热水壶、电热咖啡机、面包机、打蛋机、多士炉、搅拌机、果汁机、吸尘器、电烤箱、食物处理器、电熨斗、空气清新机、电动牙刷、净水器、加湿器、煮茶器、制冰机等家用电器产品，其中多个品类产品连续多年出口量名列前茅，主要分为如下三大类：厨房电器、家居电器、其他小家电产品。 针对国内市场，公司实施“一个平台，专业产品、专业品牌”策略，通过打造品牌矩阵的方式更好地满足消费者的个性化需求。公司目前运作的自主品牌主要有生活电器品牌Donlim（东菱）、MorphyRichards（摩飞）、茶电器品牌鸣盏、咖啡机品牌Barsetto（百胜图）等。随着移动互联网的快速发展，年轻消费群体更加关注社交属性强的产品，社交电商模式在小家电行业内逐渐兴起。为更好地适应行业变化趋势，公司近年来，将国内品牌业务提升到与海外销售同等重要的战略地位，成立国内品牌事业部，各品牌的产品定义、营销推广由不同的专业销售团队运作，各品牌的品牌策划、产品研发设计、品质管控、物流等为资源共享平台。同时，公司利用自身长期积累的产品综合能力，采取“爆款产品+内容营销”的方法，建立“产品经理+内容经理”双轮驱动机制，在公司运作的MorphyRichards（摩飞）品牌业务取得积极成效的基础上，逐步把这种方法拓展到公司其他自主品牌业务。 | ||||||||||||||||||||||||
| Main Business | 设计研发、生产、销售小家电产品 | ||||||||||||||||||||||||
| Legal Representative | 郭建刚 | ||||||||||||||||||||||||
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| Company Secretary | 陈景山 | ||||||||||||||||||||||||
| Solicitors | 北京国枫律师事务所 | ||||||||||||||||||||||||
| Auditors | 立信会计师事务所（特殊普通合伙） | ||||||||||||||||||||||||
| Tel No | 0757-25336206 | ||||||||||||||||||||||||
| Fax No | 0757-25521283 | ||||||||||||||||||||||||
| Website | www.donlim.com | ||||||||||||||||||||||||
| investor@donlim.com | |||||||||||||||||||||||||
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| Listing Date | 21/01/2014 | ||||||||||||||||||||||||
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| EPS(RMB)* | ¥ 1.188 | ||||||||||||||||||||||||
| DPS(RMB)* | ¥ 0.400 | ||||||||||||||||||||||||
| NBV Per Share(RMB)* | ¥ 9.233 | ||||||||||||||||||||||||
| Market Capitalization(RMB) | 14.128B |
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| * | Unadjusted Data |
| Information provided by: etnet | ||
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