| Industry | 租赁和商务服务业 | ||||||||||||||||||||||||
| Company Introduction | 兆讯传媒成立于2007年，主营业务为从事高铁数字媒体资源的开发、运营和广告发布业务。公司依托高铁客运站媒体资源平台，利用数码刷屏机和LED大屏幕等设备作为媒介载体，有针对性的向目标受众传播信息，利用高铁站特有场景、受众规模庞大等优势，帮助广告主进行品牌营销。 公司在铁路媒体领域深耕和挖掘多年，通过中长期协议锁定客流最密集的候车区域，自主安装数字媒体设备，建成了一张覆盖全国多层次、多区域的自有高铁数字媒体网络，并不断地进行升级和优化。报告期内，公司持续巩固高铁媒体网络核心优势，以“优化升级+结构调整”双轮驱动提升资源质量与运营效能。一方面，稳步推进LED刷屏机新建与优化工作，其中银川站、合肥南站、哈尔滨站、兰州站等省会枢纽，完成大屏媒体焕新或新型超薄粘贴式LED刷屏机的升级工作，显著提升媒体形象与广告传播力；另一方面，战略性新增北京清河、济南东、汕头等区域重点大站，加大对重点区域旅客辐射力度；并通过许昌东、新乡东、安阳东等京广高铁沿线站点及资阳北、内江北等成渝高铁沿线站点布局，强化对国家“八横八纵铁路网”的覆盖能力，同时取消低价值媒体站点，推动资源向高价值场景集中，进一步夯实核心竞争力。 公司凭借十余年的经营积累和优质的服务，在行业下游具有较高的品牌知名度，并与各铁路局集团建立了稳固的战略合作关系，在行业上游获得了良好的口碑。报告期内，公司凭借行业领先的媒体资源优势，在第11届金场景营销大奖中兆讯传媒共获七大奖项，分别是双场景：银奖（泰兰尼斯）；铜奖（圣象）；高铁场景：银奖（伊利）；铜奖(徐福记)；优秀奖(柚香谷)；商圈场景：优秀奖(蚂蚁阿福)。同时兆讯传媒获得IAI传鉴国际广告奖“年度影响力媒体”。 | ||||||||||||||||||||||||
| Main Business | 主要经营高铁数字媒体资源的开发、运营和广告发布业务。 | ||||||||||||||||||||||||
| Legal Representative | 苏壮强 | ||||||||||||||||||||||||
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| Company Secretary | 杨丽晶 | ||||||||||||||||||||||||
| Solicitors | 北京国枫律师事务所 | ||||||||||||||||||||||||
| Auditors | 中喜会计师事务所（特殊普通合伙） | ||||||||||||||||||||||||
| Tel No | 010-65915208 | ||||||||||||||||||||||||
| Fax No | 010-65915210 | ||||||||||||||||||||||||
| Website | www.zhaoxunmedia.com | ||||||||||||||||||||||||
| ir@megainfomedia.com | |||||||||||||||||||||||||
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| Listing Date | 28/03/2022 | ||||||||||||||||||||||||
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| EPS(RMB)* | ¥ 0.030 | ||||||||||||||||||||||||
| DPS(RMB)* | ¥ 0.010 | ||||||||||||||||||||||||
| NBV Per Share(RMB)* | ¥ 7.329 | ||||||||||||||||||||||||
| Market Capitalization(RMB) | 3.792B |
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| * | Unadjusted Data |
| Information provided by: etnet | ||
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